Semi-Permanent Hair Colour | Devil's Ivy

Our semi-permanent hair dye line combines salon-grade pigments with a nontoxic, conditioning formula that deposits ultra vibrant color. Semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning! GDY’s formula combines a high-quality cream base, like a hair mask with essential oil benefits. The color is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair. Color can last anywhere from 4-6 weeks. Shop The OG colour range Shop all Semi-Permanent colour range

Step 1: To create the best canvas for your color, we recommend lightening your hair using our GDY Lightening Kit. Step 2: Mix color in the GDY Color Mixing Bowl and use gloves to prevent staining hands. Step 3: Ensure you strand test first before applying color all over your head. Step 4: Section and apply directly onto dry hair. Make sure color is fully saturated at every step by combining product through each section. Step 5: Let the color sit for at least 30 minutes. Step 6: Rinse with cold water and style as desired with GDY Prime. Care: Allow at least 24 hours before your first shampoo. Rinse hair with cool water each time you wash to minimize fading process. Reduce hair washing days to extend color. Tips: While color is processing, use a cap to keep the color damp. Coloring your hair is an investment. Make sure to use color protecting hair care like GDY’s Color Kind Line to keep color vibrant longer. Product will stain, so protect hands, all surfaces and clothing. Apply shea butter, coconut oil or thick conditioner to the hairline to prevent staining.

WATER/EAU, CETEARYL ALCOHOL, CETYL ALCOHOL, GLYCERIN, PROPANEDIOL, STEARALKONIUM CHLORIDE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, PEG-100 STEARATE, GLYCERYL STEARATE, FRAGRANCE/PARFUM, STEARYL ALCOHOL, CETEARETH-20, CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL, METHYLPROPANEDIOL, HYDROXYPROPYLGLUCONAMIDE, HYDROXYPROPYLAMMONIUM GLUCONATE, CAPRYLYL GLYCOL, QUATERNIUM-75, CITRIC ACID, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, POYLQUATERNIUM-80, DIDECYLDIMMONIUM CHLORIDE, TETRASODIUM GLUTAMATE DIACETATE, HYDROLYZED RICE PROTEIN, BENZYL ALCOHOL, LIMONENE, LINALOOL, Basic Yellow 87, Basic Orange 31, HC Blue No. 15, HC Blue No. 16, and Basic Violet 2