Hailing from USA, theBalm believe in empowered glamour - feeling your best and looking incredible as you turn heads for all the right reasons. Confidence is a gorgeous color on you - it really brings out your eyes.
theBalm have cosmetics down to a fine art - timeless, versatile and always picture perfect. With velvet textures, rich colors, triple-milled pigments and anti-aging ingredients, they are committed to creating premium cosmetics at an accessible price. theBalm do this so you can release your inner artist and feel fabulous - wherever the day takes you.